Lawrence Fishburne reprises his role as Morpheus from the Matrix trilogy in Kia's latest commercial which ran during Super Bowl XLVIII. In this he offers a couple the choice of keys to two different vehicles. He offers them a blue key and a red key (see what he did there?). The red key offers the chance to "never look at luxury the same again." The couple chooses the red key and a Kia K900 sedan pulls up.
The three of them ride off in the car with Morpheus in the back. He says "This is very real. This is what luxury looks like. This is what it feels like. And THIS is what is sounds like." And that's when he really "challenges the luxury you know" by belting a sweeping operatic concerto that sends a rift through the Matrix and turns the whole place on its head. And us into hysterics.
Prepare to have your mind blown. Kaboom.