The commercial starts out with a pretty interesting clip of former Today Show hosts Katie Couric and Bryant Gumbel back in 1994 stumped by this new "internet" thing. It seems pretty funny now but back them most people had no clue what the internet was, let alone what it would become.
BMW draws a parallel between the unknown, soon-to-be phenomenon that was the internet and their new electric vehicle, the i3. And they bring in Couric and Gumbel who act with the car in much the same wonder as they had 21 years ago when the internet was in its infancy. Perhaps even laying it on a little thick.
Here is a behind the scenes video of Couric and Gumbel shooting the video where each reveal that they have never been in a commercial before and enjoyed their little reunion to work on this commercial.
Some of you might be too young to remember how much of a staple these two were for so many years on the Today show. And for those unaware, Bryant's brother Greg is an NFL and NCAA basketball announcer.