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Amari Cooper to attend NFLPA Rookie Premiere this week

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Kirby Lee-USA TODAY Sports

Each year the NFLPA holds their Rookie Premiere in Los Angeles where many of the drafts top players can attend and learn about the business of football. This year, Raiders rookie wide receiver Amari Cooper will miss out on the team's final day of the second OTA sessions to attend the four-day event, held at the LA Memorial Coliseum in Los Angeles.

A major part of the event will be photo shoots and signings for sports card companies such as Topps, and Panini America. Other NFL product partners represented include Nike, Fanatics, EA SPORTS, Fanatics Authentic, FedEx, Uber, New Era, TheraPearl, Samsung, Intel, élevée, Gatorade, Proctor & Gamble brands and Tostitos.

Here is what the NFLPA had to say about the event:

Launched in Los Angeles in 1994, NFLPA Rookie Premiere is the landmark, first-of-its kind event across professional sports, providing business partners with unmatched early access to many of the NFL's most promising and marketable young stars. Each year, the NFLPA facilitates approximately 100 individual player service deals for Rookie Premiere participants. The event also generates numerous opportunities for current and former players.

Throughout the first major business event following the NFL Draft, players will gain information to assist in the development of their professional careers and personal brands. The union's annual orientation includes seminars focused on financial planning, brand building and group player rights. Among the guest speakers are former and active NFL players as well as NFLPA Executive Director DeMaurice Smith and NFL Players Inc. President Ahmad Nassar. NFLPA sponsors and licensees will be on site to capture player content for use during the season, host retail events and engage with rookies on a personal level during networking activities.

You can see the full list of rookies in attendance here.