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Super Bowl 50 commercials: DeAngelo Williams gives his daughter a 'Dad-do' with Pantene

Products in recent years have taken out ads during the Super Bowl as a good time to promote the crucial role of dads in kids lives. Pantene does that this year with Steelers running back DeAngelo Williams giving his daughter a "Dad-do" of pig tails -- something DeAngelo says is more difficult than running through a defensive line.

They cap the commercial with the message "Girls who spend quality time with their dads grow up to be stronger women."

It's cute, she's adorable, and the message is powerful.